Anita Dongre designs new Barbie's Diwali doll, celebrating the Indian Festival of Lights and her Rajasthani roots.
has teamed up for the first time with globally recognized Indian designer Anita Dongre to create a Diwali doll. Diwali is one of’s most recognized celebrations, also known as the Festival of Lights — commemorating the triumph of good over evil, light over darkness and marking new beginnings.doll was designed by Dongre and pays homage to the brand’s merging of traditional Indian craftsmanship with modern aesthetics.
Dongre told WWD that when she was first approached by Mattel, she jumped on the opportunity to collaborate on the Barbie Diwali doll to “showcase Indian fashion on a global fashion icon” and “create a beautiful representation of contemporary Indian women while highlighting Diwali.”Moreover, Dongre said that she’s “always looked upon Barbie as a fashion icon, she was always fearless, ambitious and aspirational to me.
Mattel said the partnership with Dongre on the Diwali doll is a continued commitment by the company to celebrate different heritages. Moreover, Mattel chose Dongre to highlight her role as an advocate for women’s empowerment and representation — Dongre’s brand has created initiatives to train tribal women in garment-making and has partnered with various government agencies and NGOs to create steady employment opportunities for skilled rural artisans.
Berger went on to note that Mattel chose to spotlight Diwali to promote the mission of “a multidimensional view of beauty and fashion” through celebrations of heritage. And as Diwali is one of the most celebrated Indian holidays, the company saw the perfect opportunity to “highlight India’s cultural richness with a worldwide audience.” The Anita Dongre Barbie Diwali doll is available for purchase for $40 at major retailers of Target, Amazon, Walmart and Mattel.
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