Pink sauce on that Burger King burger? What about 'Barbie-fying' your pet with sweaters and beds with Barbie motifs? Barbie-themed merchandise is expected to be a hot seller this summer.
"Barbie-fying" your pets with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain, instead, selling at Neiman Marcus for a cool $2,150.Ahead of Friday's U.S. release of the "Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.
"The capability to share stories and knowledge through playing with Barbie is what made us realize we need to jump on this pop culture Barbie bandwagon," said Dana Marlowe, founder and executive of I Support the Girls. "If you can see yourself in a toy or in a doll, we want to also make sure that we're raising awareness about bras and clean underwear and the like."
But pundits also say it's going to be hard for many of the products to stand out when the world is awash in pink.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dreamhouse, Assemble: How ‘Barbie’ Cast Barbie, Barbie, Barbie (and Ken)The BarbieMovie's casting directors reveal what it took to build the perfect cast of Barbies and Kens, which actors they had to turn away, and the qualities they sought out most in their search.
Read more »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaWelcome to the wonderful and weird world of “Barbie” movie marketing. Ahead of the U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.
Read more »
Movie Review: She’s Perfect Barbie. He’s Scene-Stealing Ken. Their life in plastic looks fantasticShe's been Astronaut Barbie, Teacher Barbie, Doctor Barbie, President Barbie. Now after 64 years, we have live-action Movie Star Barbie. In 'Barbie,' Greta Gerwig serves up a clever, idea-packed take on the doll's story, AP critic Jocelyn Noveck writes.
Read more »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaPink sauce on that Burger King burger? What about 'Barbie-fying' your pet with sweaters and beds with Barbie motifs? Welcome to the wonderful and weird world of 'Barbie' movie marketing.
Read more »
Margot Robbie Stuns In the Final Looks Of The 'Barbie' Press Tour, Revealed By Her StylistMargot Robbie's Stylist Just Shared So Many Unseen Barbie Press Tour Looks
Read more »
Barbie is an Icon…And A FeministGreta Gerwig’s Barbie movie is a feminist tale because Barbie has always been feminist.
Read more »