Analysis: The big-budget Marvel extravaganza avengersendgame shows how much Hollywood has transformed in the last decade.
“Chinese audiences love the spectacle of big-budget American franchises,” Ben Fritz, the author of “The Big Picture: The Fight for the Future of Movies,” previously told NBC News, adding that middle-class Chinese moviegoers, some born in rural poverty, treasure a night at the theater.
“Endgame” promises to be the biggest draw yet. The film, released early in China and running on hundreds of thousands of screens there, smashed pre-sales records and garnered more than $107 million through Wednesday,In the first 24 hours, China will do 220 THOUSAND screenings ofThe most recent blockbuster maxed at less than one quarter of thisThe most obvious force that has driven Hollywood for much of the last decade might also be the most crucial.
The trend was inaugurated by Tim Burton’s “Batman” , gained steam throughout the 1990s, kicked into high-gear with Sam Raimi’s original “Spider-Man” , entered a creative renaissance with Christopher Nolan’s “Dark Knight” trilogy, and then started swallowing up unrivaled cultural oxygen with the ascent of Marvel.
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