It's official: Audi confirms its intention to compete in F1 with a specially developed power unit.
After months of conjecture and rumours, from the McLaren deal that was on then off to supplying powertrains and whatever else, Audi has confirmed it will be on the F1 grid as a manufacturer from 2026. ‘Audi is tacking its most challenging ambition to date’, reads the press release: ‘combining sustainability, innovation and maximum performance in motorsports’.
The allure for both sides is plain to see. Under Liberty’s ownership F1 viewing figures have soared - it’s reckoned 1.5 billion TV viewers watched the races in 2021. The sport’s popularity is growing in key markets for Audi like China and the USA, so if it can get the four rings in front of millions of fairly young, car-buying eyeballs - with the right sort of almost sustainable messages come ’26 - then that must seem like good business.
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