Athletic footwear brands including Adidas, Nike, Asics, Saucony and New Balance showcased some of their latest sneakers at Paris Fashion Week Men's.
As the Summer Olympic Games quickly approach, it was no surprise to see a large number of athletic brands activating around Paris Men’s Fashion Week this month.
In addition, Asics also hosted a private dinner at Kith’s Paris flagship to toast founder Ronnie Fieg’s new Asics Gel-Kayano 12.1 sneakers, which officially launched on Monday. Plus, the Japanese footwear brand hosted a separate Parisian pop-up for its latest sneaker with DJ and producer Zack Bia in celebration of his forthcoming sneaker collaboration with his imprint Field Trip Recordings.
New Balance also previewed its newest shoe with Southern California-based streetwear brand Basketcase with a pop-up gallery in the Marais district. In its thirdpop-up, Basketcase showed off its futuristically dark-meets-chrome New Balance 1906AD sneaker with a special shopping event that caused a line of eager sneakerheads to queue on Rue Chapon waiting to grab their own pairs of the silhouette.
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