At Louis Vuitton, Pharrell Williams and Nigo Offer a Mature Take on Streetwear

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At Louis Vuitton, Pharrell Williams and Nigo Offer a Mature Take on Streetwear
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Louis Vuitton fall 2025 men's ready-to-wear runway, fashion show & collection review. Pharrell Williams and Nigo offer a mature perspective on streetwear.

“I never dreamt when I first met Nigo that this is what we would be doing together,” said Pharrell Williams, standing next to his longtime friend in the Louis Vuitton showroom in Paris on the day before his fall menswear show.

While a cherry blossom pink varsity jacket and leopard-patterned jeans channeled the bubblegum aesthetic of Williams’ N.E.R.D. era, the overall feeling was of streetwear keeping pace with a more mature, sophisticated customer — though entering the show was as bruising as a mosh pit. Think a jacket made from crocodile leather embossed to look like denim, or a flared black suit with sculpted flower buttons. “The collection is a lot like our friendship. It’s not looking to be unnecessarily bold for attention. The attention is in the details,” Williams explained.

“This collection cannot have been done by myself or either Pharrell himself. This collection can be done because of our collaboration, because we’ve been supporting each other, like yin and yang energy,” he said through a translator. “I think this collection is the best collection that we’ve created.

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