For Helmut Lang resort 2025, Peter Do played up softer, more versatile casualwear, which made the brand feel less intimidating and runway-stiff.
It’s been nearly a year since Peter Do started at Helmut Lang, and now that he’s showing his fourth collection — resort 2025 — for the Fast Retailing-owned brand, his vision is crystallizing.
“This drops in November/December so I was thinking about what you going to wear at that time in New York when it is so bipolar because you are either going upstate, going away to relax, or you are at a party. So this is the answer to that,” Do said. “I’m really leaning into the casual approach because I feel like that’s how the majority of people dress. You’ll see more fabric development and innovations in terms of fabric being machine washable and things like that. For me this easy care Helmut is the new luxury,” Do said.
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