At just 28 years old, Jordan Bardella has helped make the far-right National Rally the strongest political force in France.
FILE - Leader of the French far-right National Rally Marine Le Pen , left, and lead candidate of the party for the upcoming European election Jordan Bardella during a political meeting on June 2, 2024 in Paris. At just 28 years old, Jordan Bardella has led the French far right to a landslide victory in the European Parliament election in June.
Bardella is part of a generation of young people who joined the party under Marine Le Pen in the 2010s but likely wouldn't have done so under her father. On the campaign trail, Le Pen and Bardella have presented themselves as American-style running mates, with Le Pen vying for the presidency while pushing him to be prime minister, Alduy said. “They are completely in line politically."It wasn’t only having a different last name that made Bardella an attractive prospect for a party seeking to widen its appeal beyond its traditionally older, rural voter base.
What’s more, he could tell people directly — and crucially young voters — about it. With over 1.7 million followers on TikTok and 750,000 on Instagram, Bardella has found an audience for his slick social media content, which ranges from more traditional campaign material to videos mocking Macron and seemingly candid glimpses into the life of the National Rally’s would-be prime minister.
In recent months, the National Rally has softened some of its most controversial positions, including pedaling back some of its proposals for more public spending and protectionist economic policies, and taking France out of NATO’s strategic military command.
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