ASM Global and the Music Venues Trust (MVT) are expanding their partnership and support to grassroots music venues and scenes in the U.K.
Sam Fender performs on Day 2 of Leeds Festival 2023 at Bramham Park on Aug. 26, 2023 in Leeds, England.LONDON — ASM Global and the Music Venues Trust are expanding their partnership and support to grassroots music venues and scenes in the U.K.
Starting in December, ASM Global, the venues and live entertainment giant, will strengthen its ties with the MVT through a number of new initiatives to help raise awareness and funds for the grassroots music scene where future stars start their live journeys. Part of the new initiative will encourage music fans to learn more about the work the MVT does for the independent and emerging music scene, as well as opportunities to donate directly to the MVT both inside of the venues, or during the ticket onsale process.In the U.K., ASM Global operates a number of large arenas, including London’s OVO Arena Wembley, the AO Arena in Manchester, Leeds’ First Direct Arena, the Utilita Arena in Newcastle and more.
This is the latest step by the entertainment and live industry to help tackle the growing problem of venue and nightclub closure. In 2023, thereported that the number of grassroots music venues declined from 960 to 835, a fall of 13% and resulted in a loss of as many as 30,000 shows and 4,000 jobs. to introduce a voluntary levy on all tickets sold for stadium and arena concerts in the market to help support smaller venues.
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