The WNBA and E.W. Scripps Company strike multi-year deal to televise WNBA games on the entertainment network ION.
ESPN reported that the recent NCAA women’s basketball championship generated nearly 10 million viewers, making it the most-watched women’s college basketball game on record.
The WNBA is also seeing a surge in viewership. The league said viewership was up 16% last season across its national television partners. The E.W. Scripps Company, the parent company of Scripps News, announced Thursday that it signed a multi-year partnership with the WNBA to televise regular season games on Friday nights.
The games will be televised on ION, which is available over-the-ar and through major connected TV services. “Access to watch WNBA games is in high demand, and Scripps’ dedicated Friday night lineup of WNBA games on ION will become much desired appointment viewing for WNBA fans,” WNBA Commissioner Cathy Engelbert said in a press release.He noted that there is a regional approach to distributing the games on Ion. Lawlor said when a team plays on Friday night, it will be available in their home city.
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