French superagent Saif Mahdhi is launching his own agency, Safe Management, with a roster that includes Jane Birkin, Caroline de Maigret, Anja Rubik, Playboy Carti, ASAP Ferg, and more.
. Many of the people it is representing, from Caroline de Maigret to Anja Rubik to Jane Birkin, are long-term clients of his, but they’re also, crucially, friends. In a world which is built on relationships, even the most dispassionate observer would note that his are rock solid. And better yet if those clients—friends—of Mahdhi’s collaborate and hang out together.
How does that shift your role, then, when so many of your clients are involved in their own storytelling? And how does that change what you do in terms of the business?
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