Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune

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Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune
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From champagne and cognac to art and real estate, Jay-Z has spun fame into a fabulous fortune

two unlikely lunch partners sat down at the Hollywood Diner in Omaha, Nebraska. One, Warren Buffett, was a regular there. The other, Jay-Z, was not. The billionaire and the rapper ordered strawberry malts and chatted amiably, continuing the conversation back at Buffett’s Berkshire Hathaway offices.

Buffett, then 80, walked away impressed with the artist 40 years his junior: “Jay is teaching in a lot bigger classroom than I’ll ever teach in. For a young person growing up, he’s the guy to learn from.” This moment, which was originally captured in our, made it clear that Jay-Z already had a blueprint for his own ten-figure fortune. “Hip-hop from the beginning has always been aspirational,” he said.

Less than a decade later, it’s clear that Jay-Z has accumulated a fortune that conservatively totals $1 billion, making him one of only a handful of entertainers to become a billionaire—and the first hip-hop artist to do so. Jay-Z's steadily growing kingdom is expansive, encompassing liquor, art, real estate and stakes in companies like Uber.

His journey is all the more impressive given its start: Brooklyn’s notorious Marcy housing projects. He was a drug dealer before becoming a musician, starting his own label, Roc-A-Fella Records, to release his 1996 debut,Crucially, he realized that he should build his own brands rather than promote someone else’s: the clothing line Rocawear, started in 1999 ; D’Ussé, a cognac he co-owns with Bacardi; and Tidal, a music-streaming service.

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