Art-House Theaters Ignore the Audience for Movies Like Glass Onion at Their Peril

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Art-House Theaters Ignore the Audience for Movies Like Glass Onion at Their Peril
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Rian Johnson's twisty, funny thriller offered the kinds of 'Did you see THAT?' moments that make movie theaters great.

with a packed house at the Toronto Film Festival in September, especially because at the time, there was no guarantee it would ever unspool in front of a live audience again. Netflix opted for a weird compromise of a release: put the movie in 700 theaters over Thanksgiving weekend, and then

. As frustrating and confusing as that strategy was, they did one thing right, perhaps taking a lesson fromEEAAOis a movie whose audience skews younger than the one for typical art-house fare. More importantly, it’s an absolute blast to see in a crowded theater.

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