Snapchat is expanding its shows format, striking deals with a handful of digital-first and traditional media creators to help them launch projects that take advantage of the app's shortform vertical video format.
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The shows, which will begin premiering this summer, are part of Snapchat’s effort to create more opportunities for creators on its platform after past complaints from homegrown stars that it hasn’t done as much to help them build an audience as competitors YouTube and Instagram have.
Additional creators that the company has teamed with include Loren Gray, Baby Ariel, Maddie Ziegler and Keke Palmer. International creators like Norway's GeeohSnap are also part of the program. Digital studios Brat, BBTV and Studio71 are helping some of these creators produce their projects.
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