Army leaders said very few say they are deterred from enlisting due to “wokeness.” In fact, concerns about discrimination against women and minorities is seen as a bigger issue, along with a more general distrust of the military.
, the military service says the bigger hurdles are more traditional ones: Young people don’t want to die or get injured, deal with the stress of Army life and put their lives on hold., head of Army marketing. “They see us as revered, but not relevant, in their lives.”
The Army fell about 15,000 soldiers, or 25%, short of its 60,000 recruitment goal last year, when all the branches struggled to meet recruiting goals.said the Army has set a difficult goal for this year: aiming to bring in 65,000 recruits, which would be 20,000 more than in 2022. It’s difficult to predict how it will go, she said, adding that recruiters need to do all they can to surpass last year’s numbers.said she and Gen.
Officials said that based on the surveys, young people simply do not see the Army as a safe place or good career path, and believe they would have to put their lives and careers on hold if they enlisted. But the Army says that on average, only 5% of the respondents in the surveys listed “wokeness” as an issue, compared with 13% who say they believe that women and minorities will face discrimination and not get the same opportunities.
Fink, the Army's marketing head, said the top three reasons young people cite for rejecting military enlistment are the same across all the services: fear of death, worries about post-traumatic stress disorder and leaving friends and family — in that order. He said the Army wanted a better understanding of any additional barriers to service, beyond those top three.
“They just don’t perceive the Army as being in touch with the modern, everyday culture that they’re used to,” he said.
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