Area Pre-Fall 2024 collection, runway looks, beauty, models, and reviews.
Ten years in and Area ’s Piotrek Panszczyk has his collection development down to an exact formula: a group of terrific novelty jeans, a groovy print, and crystal-embellished party-ready separates that are sexy but never basic, thanks to their interesting fabrication. And yet the results are always unexpected, due to a belief in creative experimentation that always pushes an idea beyond its usual limits.
Pre-fall found Panszczyk and his team thinking about romance and femininity. “On one side we had hearts and were looking at things like broderie anglaise and fabrics that feel super feminine, light, and summery. And on the other, we had a lot of leather biker references and were trying to merge these two worlds together,” he explained. “So we made a heart motif and laser cut it on bonded leather.
Denim came in a light stonewash and pure blue hue, and the It style of the season was a pair of wide-leg jeans in both washes with an intarsia heart motif running down the front of the legs that recalled those braided jeans of the 1980s—but blown up.
A micro-dress embellished with allover teardrop-shaped crystals was striking in its intricate simplicity, and a teeny bandeau top version with the same embellishment, paired with baggy jeans that had two slits at the upper thighs, transmitted a feeling of carefree youth.
Pre-Fall 2024 Runway_Review Runway
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