We learned more about this buzzy corner of fashion-focused publicity, the media companies who manage it and the rise of out of home advertising.
We learned more about this buzzy corner of fashion-focused publicity, the media companies who manage it and the rise of out-of-home advertising."Listen, @calvinklein and @shawnmendes, this billboard is a HUGE liability issue. I, for one, nearly stepped into traffic while staring at it.
"I can tell you though, definitively, it's a high-demand location," says Jodi Senese, Outfront's executive vice president and chief marketing officer. "One of our big buckets of advertisers is the fashion category, and locations like the one in Soho is one that they find very appealing." "Once you post [a billboard] on Instagram, Facebook and Twitter, it lives and lives and lives. So you get more bang for your buck than what it used to be," says Forman. "Before social media, the campaign would end and you take a photo, which gives you proof of performance, but now the proof of performance is on the internet and as it's shared it keeps going and going."
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