Deion Sanders isn’t just the coach in Boulder. He’s the brand.
A practice that had Fowler pinching himself at the microphone as he called it, in person, for the Worldwide Leader in Sports.
A CU Buffs player walks through the tunnel at Folsom Field on the day of the Black and Gold game on April 22, 2023. Kids can sniff out a phony from 15 yards away. Parents usually nab a whiff at 10. Kids these days also like being wooed by, and interacting with, celebrities — especially via their phones.
“He’s one of those guys that, like Michael Jordan, has stayed relevant. His name stayed relevant,” Goetz said. It was effrontery, honesty and intent, with a pinch of showbiz. And Sanders didn’t just usher in a revolution at CU. He had it televised.at the feet of his new team in early December, essentially daring kids he’d just met to leave, traditionalists blanched. The line in the sand wasn’t original — new college football coaches have always been keen to replace a current roster, especially a losing one, with “their guys,” sometimes skirting the rules, and courtesy, in order to hasten the process.
It didn’t take long for the mass of comings and goings in Boulder to raise the eyebrows of pundits and the ire of Sanders’ peers. Pitt’s Pat Narduzzi, whose coaching career began as a graduate assistant in 1990 and who cut his teeth as an assistant under Mark Dantonio and Brian Kelly, told 247Sports in May that the sheer volume of Sanders’ ins and outs “looks bad on college football coaches across the country.
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