I’ve been writing about technology for two decades and am routinely struck by how the sector swings from startling innovation to persistent repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology.
Each spring, Apple announces a Pride Collection, with wallpapers for iPhone and iPad, new watch face for Apple Watch and band or two for the Watch. This year’s Band is highly eye-catching.This year’s band is a Pride Edition Braided Solo Loop. It’s not the first Pride Braided Solo Loop and while the last one was bright and eye-catching, this one takes things to a new level of luminosity.
Of course, this being Apple, there’s more to it than just colors. The Watch Pride bands always have something extra, even down to more colorful packaging, for instance. This time, the band has a laser-etched lug that reads PRIDE 2024.
You don’t need to buy the band to get the Watch face, of course, though you need to wait for an upcoming software release, watchOS 10.5, which Apple says is coming soon—though it could be very soon indeed: some analysts the next slew of updates could arrive as soon as today, May 7. The Watch band itself is on sale from Monday, May 22 and will cost $99, £99 in the U.K. The Braided Solo Loop is one of the most comfortable bands around.has just released a limited-edition Glow Sport Band which actually glows in the dark .
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