The launch of Apple's sign-in software underscores its multi-year effort to organize its marketing and engineering efforts around privacy.
for years over how those companies handle user privacy. At its annual developer's conference on Monday, the iPhone maker brought the rivalry to the product level.will allow users to sign onto their various online services with their Apple ID, keeping them from having to use Facebook or Google credentials so frequently. The selling point for Apple is that it claims to protect privacy better than Google or Facebook, which use data from sign-in services to sell ads around the internet.
One of Apple's slides on Monday showed the logos of Google and Facebook with a list of personal information those two companies collect, like friends, hometown and gender. Separately at the event, Craig Federighi, an Apple senior vice president, called it "abuse" when developers use WiFi and Bluetooth signals to determine a user's location without access to GPS.
Craig Federighi, Apple's senior vice president of Software Engineering, speaks during an announcement of new products at the Apple Worldwide Developers Conference Monday, June 4, 2018, in San Jose, Calif.Facebook held its annual developer conference starting at the end of April, and Google followed in May. Both companies responded to the current climate bytheir events framing their new work around privacy and how they're giving users control over their data.
In the new sign-in product, Apple even has a feature where it will give app developers a throwaway email address to use instead of their personal email.
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