Apple to power AI servers with its chips, Bloomberg News reports

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Apple to power AI servers with its chips, Bloomberg News reports
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Apple to power AI servers with its chips, Bloomberg News reports

) will deliver some of its upcoming artificial intelligence features this year through data centers powered by its own in-house chips, Bloomberg News reported on Thursday, as the iPhone maker looks to integrate generative AI in its products.

The plan to use its own chips and cloud processing for AI tasks was conceived around three years ago, but Apple sped up the timeline after the launch of OpenAI's ChatGPT kicked off an AI craze, according to the report.

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