The minimum price for apps is dropping to 29 cents.
Now, the lowest possible price in the US starts at 29 cents, the max is $10,000 , and Apple has opened up additional steps in between, as shown in this chart.
In a press release, Apple includes a congratulatory note for itself about “giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts,” without mentioning the lawsuit and settlement. This is unlikely to solve all of the concerns developers and regulators have with the power app stores have over distribution, pricing, and even content, but it does add some flexibility to the offering.
In each of the App Store’s 175 storefronts, developers will be able to leverage additional pricing conventions, including those that begin with two repeating digits , and will be able to price products beyond $0.99 or €X.99 endings to incorporate rounded price endings , which are particularly useful for managing bundles and annual plans.
Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more effortlessly by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023.
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