Apple's chief design officer, Jony Ive, is leaving the company after nearly 30 years. He's best known for designing the iPhone and iMac.
Ive will start his own design company, and Apple will be one of its primary clients. He'll continue to work closely on projects for Apple . Ive was instrumental in establishing Apple's sleek design aesthetic. He and Steve Jobs partnered on a remarkable run of products, ranging from candy-colored iMacs to the iPod and the original iPhone, that revived Apple's fortunes and made it the most valuable company in the world.
In recent years, Ive, age 52, had stepped back from his day-to-day management responsibilities at Apple and taken on a number of side projects, including helping to design a high-end Leica camera, a Christmas tree, and a diamond ring that sold for more than $256,000. Read MoreApple announces its first new iPod in four yearsIve told the Financial Times that he was starting a company based in California called LoveFrom that will focus on design as well as other creative projects for clients.
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