Apple unveiled an augmented-reality headset called the Apple Vision Pro at its annual software developer conference, its first big move into a new product category since the introduction of the Apple Watch 9 years ago. Vision Pro will start at $3,499.
CEO Tim Cook described it as "spatial computing" with the device controlled by your eyes, hands and voice.Apple said that Vision Pro has a three-dimensional camera and microphone system to capture videos and pictures that can be viewed in 3D later. The company showed the feature being used by a parent at a child's birthday celebration.
Apple's human interface chief Alan Dye said that users will select content inside the goggles with their eyes, tap their fingers together to click and gently flick to scroll. Apple said that the headset uses a new chip called R1, which is designed to process information from its sensors in less time than the blink of an eye.
Investors and tech fans alike are focused on how much Apple's view of the virtual reality market overlaps with Meta's. Meta Chief Executive Mark Zuckerberg has outlined his vision for using headsets to dip in and out of a "metaverse" where people can meet virtually to work, play and spend.
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