OPINION: Metaverse and augmented reality opportunities will eventually materialize. But while Meta may be making all the noise at the moment, it’s Apple that holds the key to the augmented reality future.
It has been more than a year since Facebook parent Meta META, -6.09% started touting the metaverse, but many of us are still scratching our heads about it.
Opinion: Facebook and Google grew into tech titans by ignoring Wall Street. Now it could lead to their downfall In a recent interview with the Dutch media outlet Bright, Apple Inc. AAPL, -1.54% CEO Tim Cook described augmented reality as a “profound technology” that will affect everything. Apple is expected to announce its own AR/VR headset over the coming months, with the device likely available next year. But it will be smaller, specially-designed glasses that really bring about an AR revolution.
Tech hype vs. reality: There’s no need to rush Meta’s Quest Pro or 8K TV into people’s hands, says analyst
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