An OpenAI agreement is due to be announced at the Apple’s developer conference next week.
When a 23-year-old Sam Altman took the stage at Apple Inc.’s annual developer conference in 2008, he gushed about being able to use the company’s new App Store to promote his software, a friend-locating service called Loopt. “We think this is a new era of mobile, and we’re thrilled to be part of it,” Altman said.
Apple has been developing a host of AI features, including ones that run on its devices and others that require cloud computing. It’s also infusing its Siri digital assistant with AI. But the company’s own chatbot isn’t yet up to snuff. Apple once had a head start in AI services. It released the Siri digital assistant in 2011, beating Amazon.com Inc.’s Alexa and the Google Assistant to the market. But it soon fell behind rivals, and that was before a seismic shift in 2022 when ChatGPT debuted.
Software chief Craig Federighi pushed managers to pack the latest version of the iPhone and iPad operating system — known internally as “Crystal” — with as much AI as possible. Eddy Cue’s services division got to work on new data center infrastructure for powering online AI services. Staffers also began investigating how AI could come to Apple Music and the company’s office-productivity apps.
By outsourcing the chatbot function, Apple can distance itself from the technology itself, including its occasional inaccuracies and hallucinations, the people said. But it also links Apple to a startup beset by upheaval and controversy. Altman, now 39, was briefly ousted last year for reasons that remain murky, and he recently drew the ire of movie star Scarlett Johansson for a soundalike AI voice.
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