Apple execs talk about the impact of the M2 chip, when is the best time to buy a Mac, and gaming on the macOS platform.
with the M2, M2 Pro, and M2 Max processors. In the second generation of its custom silicon chips, the company made them around 20% faster than its predecessors and continues to overscore Intel compared to its current generation., Apple’s vice president of Platform Architecture and Hardware Technologies, Tim Mille, and VP of Worldwide Product Marketing, Bob Borches, talked about the impact of the M chip, the best time to buy a Mac, and gaming on the macOS platform.
“The M2 family was really now about maintaining that leadership position by pushing, again, to the limits of technology. We don’t leave things on the table,” says Millet. “We don’t take a 20% bump and figure out how to spread it over three years…figure out how to eke out incremental gains. We take it all in one year; we just hit it really hard. That’s not what happens in the rest of the industry or historically.
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