Apple’s Greg Joswiak recalled what Apple felt about Samsung copying the iPhone in the early days in this iPhone documentary.
. But it was Samsung that really made the most of the iPhone in the years that followed, copying everything about that original iPhone.
The topic resurfaced 15 years later during a documentary released ahead of the iPhone’s 15th anniversary. It’s in this context that an Apple executive commented on the way Samsung copied the iPhone in the early years.Joanna Stern made the iPhone anniversary documentary. The video features various current and former Apple executives talking about what it was like to make the first iPhone. They also explained all the innovations that followed.
The clip looks at what the iPhone mean for the younger generations, who were born into a world that relies on smartphones for everything. From keeping in contact with loved ones to work and entertainment, these devices do it all. And with that comes the problem of spending too much time on these screens.
Apple’s marketing chief Greg Joswiak talked to Stern about the history of the iPhone. And that involved the impact the handset had on Apple’s competition. It’s in this context that Samsung came up, with the executive explaining how Apple felt about Samsung copying the iPhone.“They were annoying,” Joswiak said of Samsung. “And they were annoying because, as you know, they ripped off our technology.
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