Those who are unwilling or unable to deal with smartphone grocery apps can still garner savings.
You’ve seen the ads proclaiming, “Go digital and save even more!” To do this, though, you must have a smartphone. Then you download an app and create an account, or use your phone number to link it to your existing loyalty card. Once a week , the store issues digital coupons. Before each shopping trip, you must open the app, sort through the available coupons, choose the ones you want and click to add each one to your account.
Dworsky and other consumer advocates say these app-centric grocery deals could penalize the digitally disconnected. “Millions of seniors who don’t use the internet or own a smartphone, as well as lower-income shoppers without broadband access, are shut out of these offers. Loyalty apps are a way to give fewer and fewer people the advertised sales price,” Dworsky says.. On the positive side, consumers get savings on products and can select the specific coupons they want.
“The average customer doesn’t have the time or desire to do so,” he adds. “In my opinion, these stores are using technology to improve sales but losing a segment who don’t want to play the game.”Other customers have expressed privacy concerns. Using an app means you grant stores the right to track your purchasing habits, whether it’s how many doughnuts you buy or your favorite brand of spaghetti sauce.
Von Seggern gets a thrill from seeing a checkout total of $230 drop to $200 after applying her loyalty card. In addition, her purchases translate into points for up to $1 off per gallon of gas when she fills up at a Ralphs station. The savings add up, she says, to 20 to 30 percent each week. In a perfect world, stores would make the deals they advertise available to everyone. In the meantime, here are some ways those who are unwilling or unable to deal with smartphone grocery apps can still garner savings.
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