Actor Demi Moore is also an investor and longtime supporter of the label, saying she was drawn to the brand because it makes shopping for a swimsuit less stressful.
seasons at these locations last only three months. “Those stores did excellent business during the in-season, but during the off-season, there was not enough business,” Travis explained.
So, Malibu was selected for the company’s first retail location. Inside the 915-square-foot space, the interior design evokes a summery beach with two fitting rooms outfitted with yellow-and-white striped curtains to resemble cabanas. A mural on the wall shows a beach scene, which is similar to a mural at the brand’s corporate office in New York.
At her last job as director of brand experience for Bark & Co., a monthly subscription service for dog products, she found herself searching for a swimsuit to take on a business trip. “I had a miserable experience finding something that was comfortable, made me feel confident and was affordable,” she said. “Plus, what kind of swimsuit do you wear with your CEO?”
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