Zuckerberg said on Wednesday that he hopes to eventually have more than one billion users on Threads, far more than the 238 million active users on Twitter prior to Musk’s takeover.
Although there are no ads on the platform yet, Threads could also ultimately supplement Meta’s core advertising business. Instagram head Adam Mosseri, who oversaw the Threads launch, told The Verge in anabout the new platform this week that, “if we make something that lots of people love and keep using, we will, I’m sure, monetize it” through advertising.
For Musk, losing Twitter users, or having its future growth hamstrung, thanks to Threads, could mean further harm to the $44 billion investment he made to buy the social media platform — and, perhaps more importantly, to his reputation as a genius with a knack for turning around troubled companies. Musk appears to be trying to push back against Zuckerberg’s turn of fortune. On Wednesday, a lawyer for Musk sent a
to Meta threatening to sue the company over the rival app, accusing it of trade secret theft through the hiring of former Twitter employees.
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