Lapse is the latest disposable camera app to receive a healthy dose of funding, but that doesn't make it a smart bet.
Lapse is the latest analog camera app to see a great deal in funding, but it’s rarely a bet worth placing.in its latest round of funding, which was co-led by venture capital group Greylock. Greylock was also an early investor in Instagram, which started out focused on replicating vintage and instant camera styles., Greylock invested in the app because of its “friends not followers” approach, which emphasizes waiting for images to develop without the chance to retake and edit the pictures.
“The public markets often disagree. In recent years, it has become common for venture-backed companies like Facebook and Uber to wilt in share value subsequent to their public offerings—which happens to be the period when many venture capitalists distribute their stake back to investors.” Crucially, 80 percent of venture capital bets don’t pay off, the publication adds. But the Facebooks, Apples, Intels, and the like, make up for those losses.
Looking at it this way, Lapse’s recent funding doesn’t so much predict future success as it predicts yet another bad bet by a venture capital firm. In addition to Dispo,gained traction before falling by the wayside. Even more worrying, Lapse’s initial growth was tied to its practice ofto gain access to the app. This is no longer a requirement, but it does make it less clear how much of that surge in popularity was organic, something co-founder Dan Silverton disputes.
Lapse, just like the apps with similar premises that came before it, will likely prove to be a flash in the pan, no matter what impressive-sounding valuation it reaches.
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