A grassroots network of TikTok creators are using their skill at playful video collages to build Kamala Harris a viral online political powerhouse from scratch.
A grassroots network of TikTok creators, energized by the new likely Democratic nominee, are using their skill at playful video collages to build Harris a viral political powerhouse from scratch.TikTok is full of Kamala Harris memes following the announcement of her presidential campaign.
Many of the most popular pro-Harris fancams come from political novices. Some, like Richter, said they had never made a political video;But the fan videos could play a crucial role in helping introduce Harris to new voters and hype up those already loyal during a hugely contracted campaign calendar, with just over 100 days before the election.
Lynsey Yunker, a 28-year-old freelance social media worker in Seattle, took about 15 minutes on Sunday to stitch together aof Harris with the Chappell Roan song “Femininomenon,” saying she’d made it as “a form of self-expression” while she tried to make sense of the news. “We’re so used to just feeling like there’s nothing we can do ... and we have to just kind of laugh and watch,” she said. “This is the first time in a long time where we’ve thought maybe, maybe, fingers crossed, things could start turning around.”
“It’s fine for Kamala HQ to tastefully lean into a meme or trend when it’s growing, but they need to be careful about leaning in too far and messing with the organic nature of the movement,” Terpak said., she said, had won viral success on TikTok by offering “fly-on-the-wall content” of the former president’s life. Rather than make their own fancams, Terpak said, Harris’s team could work to provide more raw material for fans online to create their own.
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