The $11 drink is going viral for being among the closest beverages an East Coaster can get to an internet-famous smoothie sold at the Los Angeles grocery chain.
A tiny organic food store in the East Village is drawing hundreds of customers with what’s perhaps the closest thing you can find to a viral smoothie that's only available in Los Angeles County — though the local beverage is simpler and significantly cheaper than its buzzy West Coast counterpart.
According to the L.A. supermarket’s website, its blue-and-white 20-ounce beverage consists of organic almond milk, pineapple, banana, avocado, almond butter, coconut cream, vanilla collagen and an extract of spirulina known as “blue majik.” Ali Fardos, East Village Organic’s owner, said the Coco Cloud smoothie was added to the menu about three months ago, and that his store has been around since 2015.Within the last few weeks, social media posts show customers heading to the store at all hours for the order. Store manager Celeste Almeida said there have been hundreds of smoothie orders each week and she’s “constantly” seen people snap photos of their Coco Cloud smoothies.
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