The first amazon Style store, which opened Wednesday at the Americana at Brand shopping center outside of Los Angeles, makes perusing for clothes and accessories more like an online experience but with the ability to touch, feel and try on the product.
From the time a customer enters the store to the time they exit, they can shop with the Amazon app, which helps personalize their buying experience and makes shopping easier by programming in their size and fashion preferences as well as their credit card number for easy checkout.
There will also be a few additional items in the fitting room the shopper didn’t make but were determined by an app algorithm to be something they might like. Once done shopping, the shopper can take the items to the check-out area, scan the QR code and pay with the credit card filed on their app or with another credit card, cash or a check., have their box shipped to the store and then try on those items. If they don’t like what they bought, a store employee will take care of returns.
With that in mind, there is a section called “Sales & Deals.” A consumer can scan the QR code and find what is on sale in the store, with personalized items listed too.
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