Amazon's new beauty store for professionals poses threat to beauty retailers

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Amazon's new beauty store for professionals poses threat to beauty retailers
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Amazon.com Inc on Monday unveiled its online professional beauty store to sell s...

FILE PHOTO: The logo of the web service Amazon is pictured in this June 8, 2017 illustration photo. REUTERS/Carlos Jasso/Illustration/File Photo

It would sell a wide range of brands from Wella Color Charm and RUSK to OPI Professional, and other supplies typically found in salons and spas, Amazon said in a blog postFollowing Amazon’s announcement, shares of beauty retailers Ulta Beauty Inc fell about 3% and those of Sally Beauty Holdings plummeted 9%.

“Stylists can find more of what they need at great prices with convenient delivery options, freeing up their time to focus on what’s important: their customers,” said Steve Kann, director of customer driven experience, Amazon business.

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