Amazon reportedly tweaked its search results to promote more profitable products

Amazon changed the algorithms that power its product-search system to favor the company's own products, The Wall Street Journal reported.

The company adjusted its product-search system late last year so that instead of surfacing products that were best-sellers or the most relevant for consumers, it incorporated new variables mean to boost the prominence of proudcts that delivered higher profit margins. Some divisions in the company had also pressured search engineers to favor its own "private-label" products, although it's not clear from the report if the changes ended up boosting those products.

Additionally, Amazon's own lawyers pushed back against the change, saying it could attract further scrutiny from antitrust regulators.

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