Amazon said adding advertisements will allow the company to “continue investing in compelling content,” joining other streaming services raising prices to watch without advertisements.
Amazon Prime Video will include advertisements in films and shows starting early next year, the company announced on Friday, joining other streaming services with similar advertisement-free subscription options.... [+]Copyright 2018 The Associated Press. All rights reserved.Prime Video—included with a $14.99 per month Amazon Prime subscription or separately for $8.99—will include an additional $2.
Amazon will email Prime subscribers “several weeks” before advertisements are introduced with additional information on how to sign up for the ad-free option. The company noted that commercials will be “limited,” with a goal of having “meaningfully fewer ads than linear TV and other streaming TV providers.”
Amazon said it was adding advertisements to allow the company to “continue investing in compelling content and keep increasing that investment over a long period of time.”$10.6 billion. That’s how much Amazon made in ad revenue in the second quarter of this year,Advertisements were already included for live events, including Prime Video’s broadcast of the NFL’s Thursday Night Football.
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