Amazon is mulling a reboot of ‘The Apprentice’ that absolutely no one needs. Donald Trump is making money from reruns. Don Jr. doesn’t need a hosting gig, and Amazon did plenty of groveling with the ‘Melania’ movie. So who is this for?
has a new version coming soon. Our society’s apparently insatiable desire for recycled content is just about the only logical explanation for Amazon considering a reboot oftoday that executives are merely “discussing” the idea of bringing back the show Trump hosted for 14 seasons on NBC with his sonas host.
They haven’t actually pitched any of this to the Trump family (unless you consider floating the idea in thePeople familiar with the matter said that executives at Amazon internally have discussed casting someone very close to President Trump as the host if they were to move ahead with filming new episodes: his oldest son Donald Trump Jr. Discussions are still in the early stages and Amazon hasn’t approached the Trump family, but if the show gets made, it would appear on Amazon’s Prime Video service. An Amazon spokesman told the paper that the show isn’t in active development and no potential host has been selected.
It just has the rights to the president’s former TV show burning a hole in its pockets.
“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next forWhat’s perplexing here is that no one really needs this. Sure, Donald Trump never passes up a moneymaking opportunity even if it involves selling, the show still generates six figures of annual income for him, with royalties of between $100,000 and $1,000,000 in 2024. That figure does not include the value of the show itself, which Trump’s form says is “not readily ascertainable.
” Does Don Jr. need to bolster his brand? As First Son he already has excellent name recognition. Is hosting a derivative Amazon Prime reality show really going to help him in a way that his You could chalk this up to Amazon kissing up to the Trump administration, but it seems like overkill. Amazon MGM already spent an eye-watering amount of money on the.
While the film grossed a better-than-expected $16.6 million in theaters, Amazon reportedly paid $40 million for the film and spent another $35 million promoting it. And as the Bezos, who retired as CEO of Amazon in 2021 but remains executive chairman, has developed closer ties with Trump in his second administration. Amazon contributed $1 million to Trump’s 2025 inauguration, with Bezos attending the swearing in and events around it.
Heading into the election, Bezos killed the Washington Post’s endorsement of Vice President Kamala Harris for president. Bezos bought the newspaper in 2013. This week Bezos was among the guests mingling with Trump at a White House state dinner honoring King Charles III. Rebooting “The Apprentice” would fit into Amazon’s push to appeal to broader audiences as it competes with Netflix and others for viewers.
For example, Hopkins has been pushing for more faith-based programming to differentiate Prime Video, according to former executives. Under Hopkins, Amazon partnered with Wonder Project, an independent studio that produces religious content, and released its “House of David” series about the biblical figure. Amazon also launched Wonder’s faith-based streaming service last year. Years before greenlighting the “Melania” documentary, Amazon executives explored other programming that could appeal to Trump voters.
Some of them discussed making a documentary following Trump’s first inauguration, according to former employees. Ultimately Amazon didn’t make that film. Perhaps what we’re seeing here is a lack of imagination from Amazon executives. Someone asked, “Hey, how can we appeal to people who love Donald Trump?
” and all they came up with was “more of Donald Trump’s successful TV show”?? Sure. But it’s hard to see the reboot convincing droves of new subscribers to fork over $139 per year for Prime, when the entire nation is already living in Donald Trump’s reality show for free. Renaming the Defense Department has already cost about $50 million, and that price tag is expected to climb much higher.
Twenty-seven children died in a Texas flood, dividing families over whether it was an act of God or adult failure. The Texas all-girls camp is no longer seeking an operating license amid scrutiny from lawmakers and the parents of those killed in the July 4 flood. President Trump has pulled the plug on the wellness influencer’s stalled surgeon general nomination and chosen Dr. Nicole Saphier to replace her.
Republicans can now stuff ICE full of money and possibly even reopen DHS. Next, they want a third party-line bill full of conservative goodies. The Maine governor’s exit from the race clears a path for Graham Platner to become the Democratic nominee and face Susan Collins in the fall. Where is Melania from originally?
How did she meet Donald Trump? Despite her memoir and movie, parts of the First Lady’s backstory are still hazy. From partisan gerrymandering to upcoming elections to reversing racial justice, here’s collected commentary and analysis about the likely impact. The Supreme Court just blew up the Voting Rights Act, and now some Republicans say they can’t wait until next year for more pro-GOP maps.
The Defense secretary belligerently defended the firing of top military leaders and Trump’s Iran war, which has cost the U.S. $25 billion so far. The mayor’s inability to sway a City Council race is far from disastrous. But it does show he needs to pick his battles. The billionaire finally managed to take his hedge fund public in the U.S. with a rare buy-five, get-one stock deal for two companies.
One year after my abduction by ICE, I still watch my back. When someone falls in step behind me, I stop, tie my shoe, and wait until they pass. With American Revolution jokes and subtle nudges to Trump, he made an elegant attempt to patch up Anglo-American relations in his address to Congress. The State Department plans to roll out limited-edition passports featuring the president’s visage.
But don’t panic: They won’t be randomly assigned. After the close results in Virginia, Republicans want to believe they just need to turn out their voters in 2026. But they need swing voters, too. What good is a U.S. attack helicopter if it can’t be used to look cool and make liberals cry? New York
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