Amazon's new Project Zero program aims to zap counterfeits from its listings.
announced Project Zero on Thursday, a new suite of tools for brands to combat counterfeits on the website.
Counterfeits have dogged Amazon for as many years as it has had a marketplace platform, and these new tools mark Amazon's most direct move to target it so far.The company announced Project Zero on Thursday, a new suite of tools for brands to combat counterfeits on the website. The name implies the goal of the project is to get the number of counterfeits on the site to zero.
."Project Zero builds on our long-standing work and investments in this area. It allows brands to work with us to leverage our combined strengths to move quickly and at scale to drive counterfeits to zero."The new project is launching with three separate tools: automatic protections, self-service counterfeit removal, and a way to serialize goods.uses machine learning to identify suspected counterfeits on Amazon removing them before they can cause harm.
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