Amazon is giving free Prime Day credits worth $200 to first-time ad buyers, as it tries to leverage its retail muscle to boost its advertising business
This story is available exclusively to Business Insider subscribers.Amazon is giving free $200 ad credits to sellers buying ads for the first time before Prime Day.
Amazon told sellers in recent weeks that first-time advertisers will receive free ad credits worth $200 if they launch their first ad campaign before Oct. 14, the last day of this year'sThe promotion is intended to "make it even easier to get started" on Amazon's ad platform, the email said. The free credit promotion shows Amazon is using Prime Day to not just boost the growth of its core e-commerce business, but other segments, like its advertising unit, as well.
"Small sellers will become larger very quickly compared to previous years because of the e-commerce penetration growing," Jain said.
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