Amazon could be gearing up to reveal Walmart, Kroger, and Aldi's worst nightmare

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Amazon could be gearing up to reveal Walmart, Kroger, and Aldi's worst nightmare
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Amazon is reportedly planning to launch a new grocery-store chain that will be cheaper than Whole Foods.

Amazon's purchase of Whole Foods in 2017 sent shock waves through the grocery industry and hammered the stocks of traditional grocers.Prices were a little cheaper for a period of time,

For a while, it seemed that initial speculation around Amazon's impact on the grocery industry was overblown., and it sounds like it could become the game-changing threat that analysts expected when the e-commerce giant bought Whole Foods. , which cited people familiar with the matter. They will also focus on convenience and curbside pick-up, the report said.Grocery is a low-margin business, and any added pricing pressure from a new Amazon chain could eat into profits.

But Amazon would still have a lot of catching up to do to steal market share from major grocers. Walmart has more than 4,000 stores in the US, and about half currently offer curbside grocery pickup. Kroger has more then 2,700 stores and Aldi has more than 1,800 stores.

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