Future all-new Rolls-Royce models will only launch with all-electric power, as the company plans to go EV-only by the end of 2030 ⚡
“We go with demand, so can see that below 6000 in some years. We never push volume, it’s by demand only. But we’re not immune from recessions. It’s not the money [for buyers], it is the mood. If your own company is not in good shape, would you be in the mood to buy?
“Exclusive and luxury are not about volumes, you never hear about how many luxury handbags are sold. I’m shy about volumes, it’s about pricing and margins. I’m not being told about volumes, or have volume targets.“If it’s 7000 cars, it doesn’t make a difference. It’s about how you approach clients and deal with them. We won’t though be a volume brand going into five digits [10,000 sales and above].
To help further develop the growing customisation part of the business, Rolls-Royce is set to expand its Goodwood base with extra facilities including a new paint shop due to be completed by late 2025/early 2026. “We want the latest technology and this will give us freedom and new ideas,” he said.Muller-Otvos confirmed that the company planned to make more very limited-run models, and to “watch this space” for an imminent reveal.
Muller-Otvos has now been in the job for 13 years, and in that time he has seen the company’s average age of a customer drop from 56 to 42. There is also a much greater proportion of female buyers, which has increased from less than 1% to around 17% now.
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