For quite some time now, Christmas has come every day for Ali Afshar. The actor, producer and former race car driver is founder and president of ESX Entertainment, a prolific indie film and TV prod…
The actor, producer and former race car driver is founder and president of ESX Entertainment, a prolific indie film and TV production company that’s made its name in recent years pumping Yuletide content to streamers amid the pandemic.
The projects are modestly budgeted and shot efficiently and safely, mostly due to Afshar’s commandeering of his hometown — a sleepy Sonoma County village called Petaluma, where he built a soundstage from a converted barn and mines below-the-line crew from local residents. Titles include Netflix’s “A California Christmas” and its sequel “City Lights,” and the HBO Max originals “A Christmas Mystery,” “A Hollywood Christmas” and “Holiday Harmony.
Over our conversation, Afshar discussed the winding path to his production company, his desire to move into other genres, and expanding his holiday game past Christmas.My first job was on “Saved by the Bell: The New Class,” and it was the second audition I ever went in for. I worked consistently but took an 8 year hiatus in 2002 to become a pro race car driver for Subaru America. I missed acting.
I met an indie film financier named Jared Underwood through the racing world, and he said if I ever wanted to make a move to let him know. Jared made a few introductions and a few months later, we made our first film, “Born to Race.” Fast forward to now, we’re finishing our 23rd movie. We also have our series “Casa Grande” releasing May 1 on Amazon. That’s like “Yellowstone” with a Latin infusion, launching as a five-episode miniseries. We started in action films.
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