Alaska’s Swickard car dealerships tricked buyers in ‘bait-and-switch’ scheme, state lawsuit says

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Alaska’s Swickard car dealerships tricked buyers in ‘bait-and-switch’ scheme, state lawsuit says
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The lawsuit alleges that it was part of Swickard's business model to post false ads to get potential customers to come into the dealership, so salespeople could sell them a different vehicle at a higher price or a vehicle with expensive add-ons.

The Swickard Chevrolet Buick GMC Cadillac of Anchorage dealership on Aug. 10, 2023.

There are four Washington state-based Swickard companies named in the lawsuit doing business in Alaska — selling Buick, Chevrolet, Cadillac, GMC, Audi, Porche, Volkswagen and Mercedes-Benz vehicles. “What happened here is, not only were there those complaints, but then the undercover checks just kept revealing the same thing over and over again,” Haley said.

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