Alára to Launch E-commerce After Brooklyn Museum Shop Success

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Alára to Launch E-commerce After Brooklyn Museum Shop Success
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The fashion-packed gift shop experience wraps on Oct. 22.

, and since opening night — which saw the shop in a state of squeezing-room only as attendees took in treasures from the continent like many hadn’t seen before — it’s been a place of cultural connection.

“It was interesting that in a world where we see that fashion ready-to-wear is not moving as fast as you would think or that it should be now, especially in luxury, it was interesting to see that we sold a lot of ready-to-wear, more than anything else. And that was not expected because we had to push for that to happen, to have a lot of ready-to-wear, being in a museum shop,” Folawiyo said. “I think it was an interesting idea to have a fashion store and to put fitting rooms in a museum shop.

It’s a meld of African and diasporic cultures, fashion and art, music and tradition that Folawiyo wants Alára to be a point of connection for.

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