He created the magazine’s Fold-In and “Snappy Answers to Stupid Questions,” which were favorite sections for scores of readers.
NEW YORK — Al Jaffee, Mad magazine’s award-winning cartoonist and ageless wise guy who delighted millions of kids with the sneaky fun of the Fold-In and the snark of “Snappy Answers to Stupid Questions,” has died. He was 102.
Readers savored his Fold-Ins like dessert, turning to them on the inside back cover after looking through such other favorites as Don Martin’s “Spy. vs. Spy” and Dave Berg’s “The Lighter Side.” The premise, originally a spoof of the old Sports Illustrated and Playboy magazine foldouts, was that you started with a full-page drawing and question on top, folded two designated points toward the middle and produced a new and surprising image, along with the answer.
Jaffee was also known for “Snappy Answers to Stupid Questions,” which delivered exactly what the title promised. A comic from 1980 showed a man on a fishing boat with a noticeably bent reel. “Are you going to reel in the fish?” his wife asks. “No,” he says, “I’m going to jump into the water and marry the gorgeous thing.”
“When I was done, I called up the producer who’d contacted me, and I said, ‘I’ve finished the Fold-In, where shall I send it?’ And he said — and this was a great compliment — ‘Oh, please Mr. Jaffee, could you deliver it in person? The whole crew wants to meet you,'” he told The Boston Phoenix.
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