Airbnb is partnering with 23andMe to recommend heritage inspired vacations
Ever wanted to take a trip to visit where your family is originally from? Many people have and now you that process could be directly based off your exact genetics.that they are partnering with the biotech firm,23andMe, to give heritage travel recommendations into their customers. It is no wonder that Airbnb would take advantage of a rising trend that directly relates to their industry. Market research showed that “heritage travel” is on the rise.
The process of how this is chosen is that you take the DNA test through 23andMe and wait three to five weeks for your results, which you’ll get back with suggestions for Airbnb rentals and “experiences” in the countries your ancestors are from. Airbnb will also have “dedicated pages that correspond with 23andMe’s genetic populations,” according to a press release.
23andMe isn’t the first of the genetics world to get into the travel industry. In 2017, AncestryDNA partnered with Go Ahead Tours to provide genealogy-themed guided tours. It has since expanded its program, offering genealogy cruises.
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