AI Set to Upend the Talent Search at Ad Agencies and Brands

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AI Set to Upend the Talent Search at Ad Agencies and Brands
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Generative AI is beginning to redraw the way recruiters find marketing talent. (And the applicants are using it too.)

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Generative AI could help recruiters find more diverse and specialized candidates, but job hopefuls are also using it to burnish their CVsA screenful of ChatGPT responses. Generative AI could turbocharge employers’ ability to find the best candidates for a given job, recruiters say.

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