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The generative AI industry will take a “cold shower” next year as the cost of running such services begins to hit businesses, an analyst firm has warned.
“Already this year, there's been a sense of transition,” said Leo Gebbie, principal analyst at CCS Insight. “In earlier parts of the year, the conversation around generative AI was all about the exciting promise of the technology and what it could do, what it could deliver, the amazing things it could do for us.”
“Microsoft is a really interesting example, where they are very directly productizing Copilot and charging an extra amount for that, but it is not an insignificant extra amount,” said Gebbie. That combination of growing costs alongside the threat of burdensome regulation means businesses will perhaps think twice about deploying generative AI. “We really do see that there'll be a bit of a slowdown in enthusiasts around generative AI next year,” Gebbie added.Alongside a waning enthusiasm for AI, by 2026 the analyst firm predicts that there will be a revival in demand for human programmers to inject life back into the code generated by AI.
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